'Share a Coke' campaign increased US sales for the first time in a ...
Sep 30, 2014 · The company’s US sales have risen 2.5% since it rolled out the ‘Share a Coke’ campaign, which began in Australia in 2012 with Ogilvy Sydney. While The Coca-Cola Company will release official figures in late October, the WSJ has reported that Nielsen store-scanner data found Coke sales in the US rose 0.4% for the 12 weeks through August ...
Marketing Mag | Australian marketing news, trends and resources
Marketing sat down with SXSW head of marketing Samantha Saunders to discuss what’s in store ... Change Makers, Featured, News. Marketing industry appointments and new business in September 2024. Billy Klein October 3, 2024. Marketing will keep you updated with all of the movements within the industry in September 2024.
Share a Coke campaign post-analysis - Marketing Mag
Jun 22, 2012 · Results. The campaign exceeded expectations with millions of Australians getting together and ‘Sharing a Coke’ either virtually or literally. Young adult consumption increased significantly during the campaign, up by 7%, making 2011 the most successful summer ever. The campaign earned a total of 18,300,000-plus media impressions.
Cadbury’s latest ad is short and sweet - Marketing Mag
Jun 7, 2022 · Cadbury continues on its small moments of generosity storyline in its latest spot Garage.. Following on the success of Cadbury Dairy Milk’s previous short film spots that include Mum’s Birthday and Fence, Cadbury’s mission for authenticity shines through.The latest 30 second spot is directed by celebrated director Steve Rogers.
How Aussie marketers can navigate the upcoming privacy law …
Aug 22, 2024 · The first major change is around consent. For marketers, collecting data, traditionally, was a relatively straightforward process. People would just need to click ‘agree’ and move on. However, with the upcoming changes, explicit and unambiguous consent will become the new norm. With consumers becoming more educated on privacy matters, and ...
Top10 Australian logos of all time - Marketing Mag
Sep 20, 2012 · Top10 Australian logos of all time. The votes are in! Marketing, in collaboration with sister publication desktop magazine, is pleased to announce our Top 10 Australian logos of all time. Hundreds of nominations were polled from desktop‘s online readership, then the final 10 decided by our expert panel (no self-voting allowed, of course).Some logos you will love, and there might be a couple ...
Lamb closes generation gap in 2024 edition of annual campaign
Ned Lupson January 8, 2024. Meat & Livestock Australia (MLA) is back with its annual summer lamb campaign, depicting lamb as the antidote to growing cultural divides between generations. Former AFL player Sam Kekovich returns as the ‘Lambassador’, a role he first adopted in 2005, though this time with a humble cameo since personified ...
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Brand profile: How Grill’d rescued the burger, and how it plans to ...
Aug 5, 2013 · Like all good Aussie yarns, this one starts in a pub. Over a few beers came a complaint: ‘I can’t find a decent, healthy burger.’ The resounding retort from friends, sick of hearing this grievance from Simon Crowe, was ‘put up or shut up.’