Three Questions To Identify Your Brand’s Strategic Priorities For …
Dec 3, 2024 · Grocery News, Tools and Training for Key Account Managers (KAMs) working for FMCG manufacturers
What Will Retail Tech Look Like In 2025? - KamCity
Dec 13, 2024 · By James Hughes, Retail Chief Technology Officer EMEA at Verizon. Prediction 1: Retail Media Networks (RMNs) will evolve dramatically, using data and technology to transform physical stores into personalised shopping experiences, while unlocking powerful advertising opportunities for brands.
Diageo Limits Supplies Of Guinness Following Jump In Demand
Dec 5, 2024 · Diageo is reported to have placed limits on pub and bar purchases of Guinness in the UK following a leap in demand in recent weeks. Production of the Irish-made stout is said to be at full capacity with the number of kegs that can be ordered by venues being “managed”.
Carlsberg Unveils Refreshed Look For Somersby Brand
Nov 5, 2024 · Carlsberg has unveiled a visual refresh for its Somersby cider brand. The company stated that the new look aims to deliver greater brand standout in a crowded marketplace while helping consumers navigate its portfolio and support brand consistency across major markets.
Kellanova Reveals Major Investment Plans For Factory In Wales
Oct 3, 2024 · Kellanova, the maker of Kellogg’s cereal, has announced plans to invest £75m in its factory in Wrexham, North Wales. It is already Kellanova’s largest Special K plant in the world and also produces brands such as All Bran, Bran Flakes and Fruit ’n Fibre.
Seizing The Golden Quarter: How FMCG Brands Can Maximise …
Oct 21, 2024 · Renewed consumer confidence has meant that this ‘golden quarter’ is on course to be the strongest since 2021. Although the period is already underway, there remains an unparalleled opportunity for FMCG brands to reach consumers over the next few months.
Mars Launches Milky Way Drink - KamCity
Oct 8, 2024 · Mars Chocolate Drinks and Treats (MCD&T) has expanded its range of canned milk drinks with the launch of Milky Way Milk (250ml). Milky Way Milk combines the taste of Milky Way chocolate in a smooth milk.
KamCity - Grocery News and Key Account Management Training
Grocery news, retail tools, supermarket performance analysis, and Key Account Management (KAM) training for executives working in FMCG manufacturers.
KP Snacks Partners With Upcoming Film Wicked - KamCity
Oct 4, 2024 · KP Snacks has launched a partnership for its Butterkist popcorn brand with Universal Pictures’ upcoming film, Wicked. In celebration of the release, Butterkist will drive visibility with the launch of a limited edition 180g Sweet popcorn sharing pack, with Wicked-themed flash designs on sharing and PMP packs alongside an on-pack promotion.
Outlook For Food And Drink M&A In 2025 - KamCity
Dec 12, 2024 · What lies ahead for M&A in the food market in 2025? Suppose inflation remains cool and interest rates stabilise. In that case, we can expect to see a continued resurgence in dealmaking, particularly from private equity, which has been patiently waiting for the right moment to re-enter the market ...