AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Programmatic I/O 2025 Las Vegas | AdExchanger
GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS. Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome’s user choice mechanism.
The Programmatic and Marketing Technology Events of the Year
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Experian Buys Audigent (Guess Ad Tech M&A Really Is Back)
Dec 4, 2024 · Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. Terms of the deal were not disclosed. It’s been a busy few months in the ad tech sector. The Audigent deal follows […]
AWARDS 2024 | AdExchanger
CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING. The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic.
What Is A Data Broker? - AdExchanger
Mar 5, 2024 · Credit reporting aside, Experian’s primary focus, according to Feo, is helping other companies connect their own data across multiple sources – which is why it prefers to position itself as a “connectivity company,” thank you very much.
The Curation Debate | AdExchanger
Oct 24, 2024 · Programmatic curation has been gaining momentum for the past few years. Now the backlash has begun. Curation grew enough this year that we wrote an AdExplainer on the trend back in May. But in the past week, Marketing Brew, Adweek, Marketecture, ad tech Twitter and LinkedIn have weighed in, as criticisms of the trend grew. “Whenever I hear curation, I think ad network,” said IAB Tech Lab ...
Private Equity Firm Buys Alliant As The Centerpiece To Its Platform ...
Nov 13, 2024 · Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer transactional data, announced Wednesday that it has been acquired by Inverness Graham, …
3 Introduction Commerce Media at the Tipping Point: How brands, agencies, media companies, and retailers are optimizing commerce media & retail media networks Fluent and AdExchanger developed this study to quantify how top brands, agencies, media companies, and