Logos – Brand & Visual Identity - University of Michigan
University of Michigan has four official marks — the primary logo, the horizontal logo, the secondary mark and the University Seal. The primary logo may be used widely, while the horizontal logo, secondary mark and University Seal are reserved for more selective use.
U-M Logo Guidelines – Brand & Visual Identity - University of …
PLEASE NOTE: The U-M logo consists of three parts: the yellow Block M (aka the secondary mark), the white “University of Michigan” line and the blue box surrounding those elements. The blue box is an essential component of the logo and must appear wherever the logo is used.
Brand & Visual Identity – University of Michigan – Brand and …
The University of Michigan's brand identity is one of our most valuable assets. It is recognized worldwide and immediately connects us with the hearts and minds of our audiences. We encourage you to use the useful tips, guidelines and resources on this site to keep our brand consistent and strong.
The university’s unit logo generator allows designated U-M employees to create unit logos for their school, college, or department. Unit logos are made up of the Block M (the “secondary mark”) and the individual unit name. Contact your unit’s “logo gatekeeper” to request logo files, or email [email protected] for help ...
Trademarks – Brand & Visual Identity - University of Michigan
The University of Michigan has several marks that are registered with the United States Patent and Trademark Office, of which the most frequently used is the Block M. These marks take the circle R designation to show that registration has been applied for and granted:
Colors – Brand & Visual Identity - University of Michigan
Download a PDF of Sherwin-Williams paint colors corresponding to the U-M color palette.
Policies & Permissions – Brand & Visual Identity - University of …
The University of Michigan logo, the Block M and the unit logos (“the marks”) are generally reserved for use by U-M units, sponsored student organizations and licensed vendors only. But there are certain exceptions, where individuals not affiliated with the U-M may use the marks; they include: wedding cakes/groom’s cakes
Unit Logos – Brand & Visual Identity - University of Michigan
Unit Logo Generator. To make unit logos for the Ann Arbor and Dearborn campuses, please visit the logo generator. UM-Flint creates its own unit logos. For information or to request a UM-Flint unit logo, please contact the Office of Marketing and Communications via email: [email protected].
University Seal – Brand & Visual Identity - University of Michigan
The Seal of the University of Michigan is used as a formal insignia on official university documents and on materials produced for the U-M Regents and President. The Seal is not a marketing logo. Use of the Seal for any purpose other than those listed below must be approved by the ID Standards team.
Design Resources – Brand & Visual Identity - University of Michigan
Capture the U-M spirit with photos that embody our brand personality. Here’s what you need to know.