Jan 24, 2024 · The venture formally launched in October 2021 as LIV Golf Investments, and it had a big name from the game at the helm, with two-time Open winner Greg Norman named as its CEO.

Information on valuation, funding, acquisitions, investors, and executives for LIV Golf. Use the PitchBook Platform to explore the full profile.

Feb 7, 2023 · LIV Golf Investments is financially backed by Saudi Arabia’s Public Investment Fund, one of the world’s largest sovereign wealth funds. Assets included, it is said to be worth in excess of $620 billion - which includes Newcastle United Football Club after a consortium-led purchase in 2021.

Jun 6, 2023 · The PGA Tour announced Tuesday it would merge with LIV Golf, a Saudi-backed men's golf organization that formed last year to compete with the PGA.

Feb 1, 2022 · LIV Golf Investments is a company set up to drive an expansion of the Asian Tour. It was founded in 2021, pledging to grow the game in Asia and provide more opportunities...

Oct 29, 2021 · Greg Norman has been named CEO of newly formed LIV Golf Investments, which aims to invest deeply in pro golf. First up: the Asian Tour.

WEST PALM BEACH, Fla., Oct. 29, 2021 /PRNewswire/ -- Former world #1 and World Golf Hall of Fame member, Greg Norman, has today been announced as CEO of a newly formed company, LIV Golf...

Apr 5, 2023 · Sports investments, including LIV and the Premier League team Newcastle United, are important to the strategy, but the wealth fund also has significant stakes in companies like SoftBank and...

Feb 22, 2023 · LIV Golf Investments is a newly formed company, with group companies in the USA and UK, and with Asian offices to follow. Its purpose is to holistically supercharge professional golf on a global scale to help unlock the sports’ untapped potential.

May 30, 2024 · The PGA Tour, whose roots go back more than a century, and LIV Golf, the upstart league launched in June 2021 with tour antagonist Greg Norman as its face and financed by Saudi Arabia's Public Investment Fund, forming an alliance? This cannot be happening.