Jul 22, 2024 · DraftKings implements promotional campaigns that coincides with major sports events to boost user participation. These campaigns often include unique incentives such as bonuses, free bets, or special contests.

Mar 18, 2025 · In addition to renewing its State Council Funding Program, DraftKings is launching a national Responsible Gaming-focused advertising campaign to raise awareness for responsible play. With branding support from professional leagues like the NFL, NBA, NHL and PGA TOUR, the ad emphasizes the importance of setting limits and making informed choices.

2 days ago · DraftKings debuted the ad last week to launch a multimillion-dollar national marketing campaign, coinciding with the March Madness college basketball tournament.

Dec 19, 2024 · Through targeted advertising campaigns, DraftKings can effectively reach potential customers who are passionate about sports and enjoy the thrill of fantasy sports competitions.

Feb 12, 2024 · The gambling industry spent nearly $1 billion in 2023 on national media, but DraftKings' advertising through digital, print and TV media decreased by 27% year-over-year, per data shared with Marketing Dive by ad intelligence platform MediaRadar.

Mar 14, 2025 · DraftKings on March 17 will launch a multimillion-dollar responsible gaming campaign that riffs on Kenny Rogers’ classic song “The Gambler,” Marketing Dive can exclusively share. A 60-second spot features gamblers in various settings and situations as they sing along to the country tune.

Aug 15, 2023 · With the 2023-2024 NFL season just a few weeks away, DraftKings is rolling out a major marketing campaign to lure new bettors to its app. All audio channels, including radio, podcast, and streaming, are part of the media mix through the NFL season.

Feb 6, 2025 · DraftKings may be forgoing a Super Bowl ad during the Big Game this year, but the sports betting operator is still participating in the giant marketing push around the event. One partnership in particular that stands out is working with cosmetics company Nyx on a campaign called “The Big Fat Kiss”.

Feb 10, 2024 · DraftKings adopts a multi-channel marketing approach to ensure maximum reach and engagement. The company leverages digital advertising, social media platforms, and targeted email campaigns to connect with its target audience (source).

Sep 13, 2024 · DraftKings currently has two commercials out involving James and Hart. Both are taking over commercial slots on NFL broadcasts, and people can't stop talking about them. That's called marketing,...