The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of ...

Kendrick Lamar's halftime performance at Sunday's Super Bowl was the most-watched in history, with more than 133 million ...

On the new Billboard Pop Shop Podcast, Katie & Keith are breaking down Lamar's Super Bowl halftime show, with guest ...

Yahoo commenters didn't love Kendrick Lamar's performance, but it broke a long-held viewership record, according to Roc Nation.

But the “Not Like Us” rapper’s not the only one reaching for bell-bottomed blues right now; just one day after the big game, ...