Adriana Usvat, of FLC Marketing, highlights the shift to consumer-first strategies, driven by hyper-personalisation and ...

This award recognises his contributions to the advertising industry and his leadership in transforming the media and ...

Besides being an actor and a participant on reality shows such as Bigg Boss and Khatron Ke Khiladi, Riaz is known for his ...

For years, the essence of ROI has been tied down to financial metrics like profit margins. Industry leaders share their views ...

As India celebrates Lohri, brands are seizing the opportunity to engage audiences with creative social media campaigns ...

The quick commerce service expands to 76 cities and plans to launch a standalone app while staying on the unified platform.

Zuckerberg’s announcement comes shortly before Donald Trump assumes the U.S. presidency, aligning with Republican criticisms ...

The brand will debut its partnership at the India Open 2025, launching a new badminton range featuring footwear, apparel, and ...

As a part of this campaign, the company created eco-friendly billboards in four cities, blending nature with outdoor advertising to promote sustainability.

Despite grossing ₹11,833 crore, the second-highest ever, the year saw a 6% decline in footfalls and continued reliance on blockbuster films to drive collections.

The agency has introduced a new logo, updated its identity, and launched a website. The agency will also relocate to new office premises in February.