2024: A rollercoaster year where great creativity and storytelling triumphed. This year has seen the creative world face some of its biggest challenges yet, but – as we’ve learned over the years – we ...

It’s no secret that the characterful brand mascot has become a dying breed in 2024. At this year’s Super Bowl – essentially the World Cup for ad campaigns – mascot-led commercials were almost ...

Joe Zadeh is a journalist, editor, copywriter and sub-editor based in Newcastle, UK. Publications include Noema Magazine, The Guardian, VICE, Rolling Stone and many more.

Analysing some of the best and most popular brand design work of this year, It’s Nice That and Frontify find common themes of nostalgia, bravery and a lot of humanity. Frontify is one of the world’s ...

Uncover why brand mascots are being killed off, and whether their near-extinction is good for business.