From G.Lab’s branded storytelling to Clarín’s data‑driven campaigns, A Gazeta’s social‑first editorial mindset, RBS’s ...

During the recent INMA Latin American conference, INMA Product and Tech Initiative Lead Jodie Hopperton discussed how ...

Silvia Rogar, head of O Globo’s branded content studio G.Lab, detailed the six solutions that shaped the media company’s ...

Matías Franco, product and consumer technology manager at Grupo Clarín, details how his team used tools to collect data on ...

A newsletter should have a well-defined topic, specific audience, and personality to be a success for news companies.

During last week’s Latin American Conference, INMA CEO/Executive Director Earl J. Wilkinson detailed how regions around the ...

Condé Nast, The New York Times, and Dotdash Meredith illustrate how the value of direct relationships with audiences and a ...

Argentina-based branded content strategist Federico Ehrenfeld explained to INMA members during the recent Latin American Conference that branded content is a lucrative opportunity for news companies ...

According to Similarweb data, since the U.S. launch of Google’s AI Overviews, the percentage of searches for news that result ...

Santiago Arieu, media tech and advisor at Argentina-based media consultancy Diagonalminds.com, explained how first-party data ...

Eduardo Lindenberg de Azevedo, head of innovation and new business at Rede Gazeta, explains how the Brazilian news company uses Instagram to reach younger, mobile-first audiences who prefer social ...