AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...

Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and Google’s app stores.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

Mediaocean CEO and Co-Founder Bill Wise was an early guest on AdExchanger Talks in 2017, less than a year after the podcast launched. During that episode, Wise made a rather bold statement: ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...