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Louis Vuitton announced that they will be launching their beauty brand, La Beauté Louis Vuitton, this Fall, with celebrity makeup artist Pat McGrath overseeing cosmetics.

Louis Vuitton has tapped the renowned makeup artist Pat McGrath to lead its first-ever makeup brand coming this fall.

All are launching this fall as the luxury brand introduces La Beauté Louis Vuitton, with McGrath as the house's first cosmetics creative director.

The most influential makeup artist in the world has just been announced as the house’s first creative director of cosmetics.

Get ready for the next era of luxury beauty: La Beauté Louis Vuitton.

Louis Vuitton wants to enter a new product market by introducing its new makeup line, dubbed La Beauté Louis Vuitton.

French fashion house Louis Vuitton has announced its first foray into make-up in the form of La Beauté, a luxury cosmetics line set to launch later this year. The news comes alongside the exciting revelation that renowned make-up artist, Dame Pat McGrath, will be heading up the launch, working with the brand as its cosmetics creative director.

This is just the beginning,” McGrath tells Vogue mischievously. “We are setting a new standard in luxury beauty.”

LVMH label to begin selling lipstick, eyeshadow and lip balm, with British make-up maestro Pat McGrath leading its creative direction Louis Vuitton, the world's biggest fashion label, will begin selling beauty products this autumn.