The original Ultraboost returns for its 10th anniversary with a Primeknit upper, black-and-purple colorway and that famous ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

As we begin 2025, Nike NKE shares have hovered near 52-week lows while Adidas ADDYY stock is not far from its highs. Surely, investors may wonder if a sharp rebound is in store for Nike shares or ...

Drew Hunter signed his first professional running contract when he was 18 years old. His second wasn't such a great ...

Claressa Shields, the trailblazing two-time Olympic gold medalist and undisputed three-weight champion, has now set her sights on an even bigger goal as she sends a key message to ...

American Claressa Shields made history in women's boxing and is line for big things. She reacted to the big win here.

Liverpool signed with Nike from the start of the 2020/2021 season after winning their first Premier League title, ditching ...

The layoffs will affect employees at Adidas’ headquarters in Herzogenaurach, Germany, and represent nearly 9% of the 5,800 ...

BMO Capital raised the firm’s price target on Nike (NKE) to $95 from $92 and keeps an Outperform rating on the shares. The firm says Nike’s ...

Learn more In the age of super shoes and bottomless Samba hype, the Adidas Ultraboost risks feeling a little outdated. But ...