The Pixel 10 represents a shift for Google, and a tacit acknowledgement that it needs to stop copying the base iPhone.

While I wasn’t expecting a major design shakeup, Google revealed the design of its new Pixel phone, almost a month before the official launch event. You can take a look for yourself on the front page of the Google Store.

A Google Pixel 8 pro phone is displayed during a product launch event for the Google Pixel 8, and ... More Pixel 8 pro phones, Pixel Watch 2, and Pixel Buds Pro earbuds, in New Yo

Britain on Wednesday told Apple and Google to be fairer in how they distribute apps on their mobile platforms, setting out possible interventions as it plans to designate the U.S. tech companies with strategic market status over their duopoly.

Apple and Google may be required to change the way they operate some of their mobile services in the UK, according to proposed decisions by the UK's competition regulator. The Competition and Markets Authority (CMA) is investigating the tech giants over their app stores,

The U.K.’s Competition and Markets Authority (CMA) announced on Wednesday a proposal that would give Apple and Google’s mobile platforms “strategic market status” — a designation that allows the regulator to create rules that could change how their app stores operate and how their mobile software works.

Google is expected to launch the Pixel 10, Pixel Watch 4, new Pixel Buds and maybe even a MagSafe-alternative on August 20.

This is the Pixel 10, and this time it's not a leak. Google has taken steps to get ahead of the discussion by confirming the Pixel 10 via the Google Store.