The average price of a pint is set to top £5 next month. Also in Money today, a children's entertainer reveals what the job ...

Danielle Hamilton is not your average CMO. With a career that spans globally across financial services, FMCG, retail, ...

Don't be so enamored by a scintillating story that you forget to consider the fundamentals like marketability and ...

When March Madness rolls around, you can expect three things: shocking upsets, last-second thrillers and commercials replayed so often that you want to throw your remote at the TV.

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

In 2025, it can seem as though the future generations of AI advocates promised have finally arrived. We see the benefits of ...

People are joining Facebook groups where they exchange ideas about how to avoid U.S. products and find alternatives.

Artificial intelligence is rapidly transforming creative industries, redefining the processes of ideation and execution. Few companies embody this Artificial intelligence is rapidly transforming ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.