British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda, which has ditched its Aldi Lidl Price Match scheme this week, has also announced changes to its rewards loyalty scheme.

The leopard print version isn't too flashy and looks premium on. We love how George at Asda has styled it with a pair of dark ...

Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

Prices in the supermarket are set to rise from Saturday (February 1) ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

An Asda worker has been praised as a hero after helping to save a man who had fallen into a river. Dan had been at the ...