Xerox Corp. unveiled a new logo Monday intended to scuttle its old image as a photocopier manufacturer and highlight its software, color printers and other technologically updated products. By The ...

The new logo, which Wergan called a "significant multi-million dollar market investment," will be an all-lowercase corporate name with a red sphere marked by a white "X" laced with silver strips.

Xerox Corp. has unveiled a new logo intended to scuttle its old image as a photocopier manufacturer and highlight its software, color printers and other technologically updated products.

Xerox Corp. unveiled a new logo Monday intended to scuttle its old image as a photocopier manufacturer and highlight its software, color printers and other technologically updated products.

NORWALK -- Xerox Corp. unveiled a brand transformation and accompanying new logo Monday intended to scuttle its old image as a photocopier manufacturer and highlight its software, color printers ...

HARTFORD, Conn. – Xerox Corp. unveiled a new logo Monday intended to scuttle its old image as a photocopier manufacturer and highlight its software, color printers and other technologically u… ...

Xerox has unveiled its new brand logo on racing superbikes as part of a multimillion-dollar rebranding campaign. But how much can a new logo really convey? Jennifer Collins reports.

The red-and-white Xerox name and logo were unceremoniously stripped from the company's one-time world headquarters Monday morning. It marked the end of an era.