Chances are that, like me, you've been unable to escape the chorus of 'This is an Xbox.' This insistent marketing campaign touts the cloud-based future Microsoft is striving for with Xbox, moving away from the console-based core of yore towards a platform that can play with almost any stage.

Xbox Cloud Gaming will be available on select LG smart TVs later this year, Microsoft has announced. The feature will enable Game Pass Ultimate members to play their games directly from the Xbox app on supported TVs via Xbox Cloud Gaming.

Owners of LG’s latest Smart TVs will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.

LG Electronics and Xbox have joined forces to expand Xbox Cloud Gaming to LG Smart TVs, in order to broaden Xbox accessibility.

Some Xbox Cloud Gaming titles support touch controls on smartphones and tablets. However, a wireless Bluetooth controller is a better option for a smart TV when playing console-oriented games. Microsoft's first-party Xbox controller is an obvious solution with widespread compatibility. Pairing these peripherals to LG TVs is usually straightforward.

That's thanks to a new year team-up between Xbox and LG, bringing support for Xbox Cloud Gaming to LG Smart TVs later this year. As shared on Xbox Wire, these LG TVs will soon allow players to browse and play Xbox games through the Cloud via the upcoming Gaming Portal app.

In addition to allowing players to stream Xbox Game Pass titles from a variety of devices, Microsoft has continued to offer many of its first-party titles on competing platforms. Xbox's most recent big console exclusive, Indiana Jones and the Great Circle, will be coming to PlayStation 5 in the spring.

At CES 2025, Microsoft announced a new collaboration with LG that will bring the Xbox app to new LG Smart TVs later this year. This means Xbox Game Pass Ultimate members will soon be able to play games through Xbox Cloud Gaming on supported LG Smart TVs.

If we buy Microsoft’s recent ad campaign logic that any Game Pass-running device is an Xbox, it’s time to congratulate LG smart TV owners: You’ll soon own an Xbox. (Yippee!!) Microsoft announced Monday that the Xbox app will arrive on LG’s latest smart TVs later this year,

Xbox is ringing in the new year by taking yet another step toward its promise of making everything an Xbox: by announcing it will add the Xbox app to LG TVs later this year.