When it comes to the NIL era of college athletics, no school has seen more exposure come across multiple women’s sports than ...

When Colin Hodgson attended his first meeting with members of the Nunavut curling team that will play at the Canadian women's ...

Nike is back in the game, advertising during the Super Bowl for the first time since 1998 and it is very telling that they ...

Publicis Media unveiled Women's Sports Connect, a new offering that has the large media agency buying positions in women's ...

As WPL collides with the Champions Trophy, brands face a tough choice: bet on an emerging league or a global cricket ...

Nike’s ad focused on women’s sports, which is fine in a vacuum. Women’s sports have had a wonderful few years, thanks mostly to the emergence of Caitlin Clark, who has turned women’s basketball from a ...

As audiences for women's sport grows, leagues across the country are having similar discussions about their own fixtures.

Following National Girls and Women in Sports Day, a look at Clemmie Perry’s initiative for change locally in Tampa Bay ...

From building childhood tree forts to designing community spaces, they’re excelling in a male-dominated field.

OU women’s gymnastics didn’t exactly need another edge in recruiting. But with the Sooners’ move to the SEC, and the ...

Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship ...

Whether to allow transgender athletes to compete in women’s sports already was a key debate among Olympic leaders before U.S.