Now that the label is launched, companies are able to submit their products to be tested. Anne Neuberger, deputy national security advisor for cyber and emerging technologies, predicts that products with the Cyber Trust Mark will be on the shelves by the end of the year.

Today, the White House announced the launch of the U.S. Cyber Trust Mark, a new cybersecurity safety label for internet-connected consumer devices.

The U.S. will begin rolling out a program to label certain internet-connected products as meeting a basic cybersecurity standard.

A new government seal is meant to help consumers identify connected devices that meet minimum standards for digital security and privacy.