Angel Soft is encouraging viewers to take a bathroom break with its Super Bowl ad. It may sound counterintuitive, but there is some solid thinking behind this unconventional campaign.

The brand's Super Bowl debut, "Pott-tunity" will run ahead of the halftime show and feature a countdown timer.

Which is more important: a potty break or a commercial break? One Super Bowl advertiser thinks it has the answer. As one of the nation's biggest makers of consumer goods like Brawny paper towels and Dixie cups and paper products,

Georgia-Pacific toilet paper brand Angel Soft will offer a “potty-tunity” for a Super Bowl halftime bathroom break.