That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...

Want to smell like a star? While plenty of Hollywood guys have featured in fragrance campaigns over the years — who could forget Adam Driver’s viral transformation into a centaur for Burberry?

There’s been a cosmic shift in the fragrance world: You don’t need a TikTok account to notice that there are more brands and launches than ever, and thank goodness for that. We’re moving ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

We may earn commission on some of the items you choose to buy. The beauty of fragrance is that we’re not limited to just one strategy. Liquid perfumes are commonly used to envelop our bodies in ...

From juicy fruits to new school personalisation, here are the fragrance trends to look out for in 2025… “2025 is expected to continue to see the rise of berry notes in perfumes, as seen in ...

“I would sit on her bed watching the whole getting-ready process,” she recalls. “It was the ’80s, so my mum was always wearing big, powerful fragrances that seemed so very glamorous to me.” The fumes ...

From the Prada Spacesuit to New Balance loafers, 2024 had some pretty remarkable fashion trends, to say the least. Here are the best men's fashion moments of 2024. Every product is carefully selected ...

Four Bay Area teen girls, one as young as 13-years-old, were arrested after allegedly stealing thousands of dollars in fragrances and cosmetics and attempting to get away in an Uber last week ...

Made possible through an exclusive partnership with New York-based slow perfumery brand Le Labo Fragrances, it comprises three products – hand pomade, face mist and lip balm – all thoughtfully curated ...