I've been testing new launches from Fenty Beauty, Rare Beauty, Maybelline, Haus Labs, and more—and after weeks (and in some cases months) of trying, these are the best new launches worth your money.

Now’s the time to stock up on your skincare, haircare, and makeup essentials. In case you haven’t heard, Amazon’s Summer ...

Summer Beauty Event has kicked off with deals from Kiehl’s, Laneige, Clinique, Cosrx, and more starting at just $2. Shop our ...

Milan's Highly Rated Anti-Gravity Mascara also has a 4.5-star rating from Target buyers. Promising review: "This mascara is ...

Promising buildable length and volume, the actress' mascara of choice turns out to be a favourite of our beauty team too ...

It has every requirement- from MINARA's multifunctional 3-in-1 trio to Blue Heaven's 10x volumizing impact and L'Oréal Paris's waterproof longevity. Since flawless application amplifies their effects, ...

Mascara is one of those beauty essentials that instantly makes you look more awake and put-together with minimal effort. A few swipes can lift, define, and open up the eye space in an instant. Whether ...

Our beauty team evaluated the latest and greatest launches across skin, hair, makeup, and more. The results of our labor: these 93 standouts.

Sip martinis with these long-wearing lippies, and let a tear fall at your best friend's wedding (whilst having waterproof ...

If you’ve been waiting for the perfect time to upgrade your makeup routine, this is it. Tons of best-selling Lancôme products are currently on limited-time sale at Nordstrom — and as if that weren’t ...

Read all about the winners of Good Housekeeping Beauty Awards 2025, tested by the Good Housekeeping Institute Beauty Lab.

Start with an eyeshadow primer or a lightweight concealer. This evens out any discoloration on your lids and prevents ...