QR codes are designed with alignment and scaling features, not to mention checksums and significant redundancy. They have to be, because you’re taking photos of them with your potato-camera w… ...

With advancements in QR code technology and GS1’s dedication to providing better services, access to information with one scan is no longer just a vision of the future.

QR scanning is habitual—59% of users scan QR codes daily to access information, offers, and services instantly. Engagement is high-intent —A QR scan isn’t a casual scroll; it’s a decision.

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...

The trouble is, with QR codes, you may not be able to tell the difference between a malicious code and a legitimate one until you've scanned it. But there are a few ways you can avoid fakes.