Slowly but surely though, the portrayal of women in advertising has become more in tune with reality, largely thanks to trailblazing women who worked against the male gaze. A new provocative ...

Advertising has unparalleled power to shape people's attitudes, to generate social narratives that guide lives and politics and create stories that build the very basis of how they see the world.

But it isn’t just about the obvious ones — videos that have scantily dressed women clustered around ... Female Desire in Advertising: Breaking or Reinforcing Cultural Taboos?

education and communication aimed at promoting a balanced portrayal of women and girls and their multiple roles; Encourage the media and advertising agencies to develop specific programmes to ...