Why does Generation Z prefer podcasts to other audio formats? According to a GWI report, podcasts have emerged as the number one audio format preferred by Gen Z. But what's behind this trend?

And since each listener will likely pick and choose which segments interest them, the podcast format is ideal. As an added bonus, Chuck’s collection of audio clips, which he injects into ...

The first is the explicit ad. In this case, the podcast format is used to present an obvious sales pitch for a specific product. Examples include this ad from Junkee and Bank Australia ...

For example, Sephora’s #LIPSTORIES podcast uses an interview format featuring rotating guests who discuss self-image, empowerment and what beauty means to them. General Electric partnered with ...

Of course, storing and transmitting data via sound is nothing new — but the podcast format itself introduced some level of uncertainty. Would the encoded sound survive the compression into MP3?

Insider spoke with five small-business owners to learn how they ran successful brand podcasts while prioritizing their actual businesses. Choose a topic and format based on your goals Much like ...

this weekly podcast brings the energy of a live comedy show to the podcast format. Why it’s a must-listen: The co-hosts’ chemistry and comic timing make for a good listen. They have mastered ...

Joe Rogan remains the podcast king of the world and has hosted several guests from Delaware to come hang out with him in his castle. “ The Joe Rogan Experience ” has amassed 19.1 million subscribers, ...