The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

Three state senators have filed a bill intended to help level the playing field for UNM and NMSU in the ever-changing ...

When their teams played on Jan. 22, Villanova coach Denise Dillon and UConn coach Geno Auriemma had their usual pregame ...

A Utah lawmaker proposed a bill allowing universities to pay college athletes directly for the use of their name, image and ...

In January alone, elite college football recruit Mack Sutter had 11 offers and four Big Ten head coaches visit Dunlap: 'It was an unreal experience.' ...

He isn't the only relatively unproven athlete to command such a high valuation, as On3's Pete Nakos revealed that the granddaughter of President Donald Trump, Kai Trump, has a NIL valuation of $1.2 ...

Kai Trump, the granddaughter of President Donald Trump, committed to the University of Miami for golf last August and ...

A new bill proposed in the Georgia legislature aims to eliminate the state’s 5.49 percent income tax for college athletes on ...

Significant progress is being made toward a revenue-sharing structure that will see college athletics continue to distance ...

COLUMBUS, Ohio — Even though it’s only been a couple of weeks since the Buckeyes won the College Football Playoff National ...

Here's how the juco eligibility ruling for Vanderbilt quarterback Diego Pavia could have an impact on college baseball, ...

Georgia lawmakers might exempt college athletes' NIL deals from state income tax. Former Alabama coach Nick Saban had a role ...