It didn’t take long for Nike to follow-up the Bernie Mac commercial with another legendary campaign, as The LeBrons debuted before ... having three kids, and taking care of his mother.

Nike threw itself a rager of a party to celebrate the opening of its now-iconic campus in Beaverton, Ore. On the banks of a ...

Bryce has played for Sierra Canyon and the Strive for Greatness program in the Nike EYBL circuit ... He will turn 18 in June 2025. Other kids of former NBA players in the Class of 2025 James ...

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Dybantsa — the BYU-bound phenom who could be the No. 1 pick in the 2026 NBA draft — was at the San Antonio-Indiana games in ...

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LeBron James recently opened up about his son's journey on Travis and Jason Kelce's "New Heights" podcast, offering rare insight into the pressure facing the NBA's most scrutinized rookie.

Bronny's portfolio includes partnerships with Nike, Beats by Dre (where he became the first high school athlete to sign), and several other major brands. LeBron acknowledged the unique challenges ...

Reading how parents give and sacrifice in order to encourage their kids; how coaches put in countless hours ... Born to a 16-year-old mother and an ex-con, absent father, LeBron James grew up in Akron ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...