He entered the NBA armed with endorsement deals from Nike, Coca-Cola and Upper Deck ... Kobe Bryant in 2012-13 was the last ...

More from Footwear News The Best Nike Sneakers Releasing in January 13 of the Biggest News-Making ... from four-time NBA championship winner LeBron James to World Cup winner Cristiano Ronaldo ...

Cristiano Ronaldo - Nike It was revealed in 2016 that soccer ... the Cleveland Cavaliers and fresh off the release of the LeBron 13. Now he's playing alongside his son LeBron "Bronny" James ...

LeBron James, Lamar Odom and Stephon Marbury sit on the bench during the 2004 Olympics. / Robert Deutsch, USAT Former two-time NBA All-Star point guard Stephon Marbury has revealed why he no ...

Along with launching his own media production company, SpringHill Entertainment, with childhood best friend, Maverick Carter, ...

Arizona made the first recruiting splash of the New Year when Chatsworth (Calif.) Sierra Canyon's Bryce James, the son of NBA ...

Through additive manufacturing, harnessing generative AI and embracing distributed methods, Nike fashions the future of ...

Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone.

LeBron James is fulfilling his end of the bargain by playing elite basketball at age 40, something unprecedented. Will the Lakers now fulfill theirs?

Lillard now joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour ... $281.21 million from NBA contracts across his 13-year career. However, Spotrac shows that the Oakland ...

To cap off the best recruiting class in the country, Duke got a big commitment from Cooper Flagg, the No. 1 prospect. Flagg ...

As LeBron turns 40, let's relive some of his most notable achievements, from his debut in Sacramento to playing alongside his son Bronny.