As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

Justine Skye is having a major moment this year. The “In My Bag” singer just began her new music era, kicking off this year ...

Sha'Carri Richardson has reacted to Coco Gauff's French Open victory over Aryna Sabalenka. Gauff defeated Sabalenka 6-7 (5), ...

The modern athlete is far more than a competitor. The most successful performers have become global brands, venture-capital ...

StockX has named Daniel De Jesus Krueger as its new vice president and head of creative. In this role, the company said he ...

When Aron D’Souza speaks, he doesn’t sound like a typical sports executive. The president of the Enhanced Games is building more than an event – he’s reengineer ...

During her prime, Sharapova also claimed two French Open titles, as well as victories at the US Open and Australian Open.

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

While the phrase “dear old Dad” may seem very 20th century, the sentiment becomes much more immediate during the few times a ...

Look beyond Nike and Adidas, and you will find Japanese shoes currently captivating the fashion scene. From sneakers to sandals, the 'Made in Japan' label signifies top-notch quality for mindful ...

Attorneys and NAACP leaders are calling for a high school track athlete's gold medal to be reinstated after the California ...