As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

we have taken a lot of inspiration from Nike, from the care and innovation we put into our products to how we connect with the athlete. This collaboration is the culmination of years of work ...

Athletic apparel, performance and recovery all fall under the greater sports umbrella. So it makes sense that leaders Nike and Hyperice have teamed up for a wearable technology collaboration ...

Because the inventive outsole was so effective on multiple surfaces, the shoe was then adopted by other athletes ... Here are the Nike sneaker collaborations that honor the Waffle as the street ...

Nike for the past five years has been bringing a group of high-powered athletes together to discuss challenges women face in ...

Sha'Carri Richardson has reacted to Coco Gauff's French Open victory over Aryna Sabalenka. Gauff defeated Sabalenka 6-7 (5), ...

The Nike x Hyperice vest allows athletes to target one variable of ... Founder and President of Hyperice. "This collaboration is the culmination of years of work between our two brands, to deliver ...

First appearing at the 2024 Paris Olympics on the feet of LeBron James, Nike ... collaboration. Arriving in the US on May 17, the $899 Hyperboot is a complete game-changer for the athlete warm ...

“For many years, the sneaker world was reserved for athletes and some entertainers ... like a sneak peek of the Wu-Tang Clan collaboration, via the Nike Sportswear Instagram account.

A Nike athlete since 2011 ... lead to repercussions in the media as well as consumers. Its executives, in collaboration with Nike’s longtime ad agency Wieden and Kennedy, eventually recognized ...