That is the motto of Ephemeral, a cosmetic company that developed a made-to-fade, semi-permanent tattoo ink in 2014. But some customers who were told their tattoos would disappear within 9-15 ...

When Zach Gilyard, an art director in Brooklyn, got his first tattoo as a senior in high school, he did what most teenagers do and didn’t tell his parents. But not for the reasons you might ...

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