Paolo Banchero, Grant Williams, Malika Andrews, Richard Jefferson and many others reminisced about their very first pair of ...

A popular "'90s style" New Balance shoe is back and ready to kick it with the homies, and buyers are saying they're "better ...

Details of the Travis Scott Jordan Jumpman Jack and Luka 4 flash crimson Luka Doncic wore for his return to Dallas.

Nike released two new Luka shoes this week. Nike is selling Luka 4 "Space Navigator" basketball shoes for $130. Available ...

NBA signature shoes have become a big part of the basketball world, with players and brands collaborating to create unique and innovative sneakers. These shoes are designed to showcase a player's ...

So you know me, I came up with Shaq hats, Shaq shoes, Shaq shirts… He embarrassed ... "When you look at the nature of marketing and NBA, big guys never sell." The professor couldn't have been ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a thematic presentation based on his late idol and fellow Nike signature athlete ...

author of "A History of Basketball In Fifteen Sneakers," said Nike has the financial power to create "superheroes" to attract NBA players and target audiences. But the company's signature shoe ...

Payton Pritchard has signed a shoe deal with Converse, sources told @TheAthletic. Pritchard joins Shai Gilgeous-Alexander and Kelly Oubre Jr. as the Boston brand’s signature NBA players.

Boston Celtics guard and sixth man Payton Pritchard is the latest NBA player to agree to a shoe deal. According to Nick DePaula of Boardroom, Pritchard has agreed to an endorsement deal with ...