News

Social Samosa12d
Sunder Balasubramanian on Myntra Fwd’s Gen Z marketing playbook
Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...
Exchange 4 Media26d
60mn urban GenZ consumers actively shopping online: Myntra’s Sunder Balasubramanian
To better reach Gen Z, Myntra has shifted its marketing approach ... The program operates on an affiliate model—creators upload reviews, videos, and images of their Myntra purchases, which ...
Zerodha Co-Founder’s venture leads ₹12.5 crore seed funding in LehLah
Gruhas invests ₹12.5 crore in LehLah, a content commerce startup connecting creators with brands through affiliate marketing.
The Business Times12d
Singapore Shopee sellers can tap YouTubers for marketing in new affiliate scheme
SINGAPORE] Shopee merchants can now work with YouTube content creators to market their products under the new YouTube ...
Gruhas leads Rs 12.5 crore investment in content commerce startup LehLah
LehLah operates as a creator-driven platform that allows influencers to monetise their content through curated product ...
Inside India’s underground network of fake e-commerce reviews
When you shop online, do you filter out products with less than four stars? Do you read reviews by ‘verified buyers’ before ...
Lehlah Secures INR 12.5 Cr Funding Led by Gruhas to Expand Content-Commerce Platform
The fresh capital will be used to introduce new product features, expand Lehlah's team and reach, and strengthen its position in India's growing influencer-led shopping ecosystem.
Influencer commerce startup Lehlah raises Rs 12.5 crore in funding led by Nikhil Kamath’s Gruhas
Lehlah, a content-commerce platform that enables creators to monetise their influence through affiliate-linked product ...