Shasha Gaba, known for her stronghold in traditional Indian wear, has now ventured into western fashion with the launch of a ...

A typical Indian wedding begins with a mehendi—a lively, pre-wedding ritual where henna is applied to guests’ hands and feet. This vibrant daytime event sets the tone for the rest of the wedding ...

How a traditional clothing business in India transformed into a modern retail powerhouse In this brief, apparel consultants ...

The modern Indian woman is balancing multiple ... skirts, capes, and dresses—subtly reimagine traditional Indian ensembles. It is both timeless and contemporary. “There’s also a need for ...