The chain, which has seen its store count shrink in recent years, said this move is part of a shift away from maintaining its own fully-customized tech stack.

Leonardo Hotels has appointed Isaac Mizrachi as its new Global Head of Loyalty, a position he has been actively fulfilling since March. Based in Berlin, Mizrachi will focus on further developing the ...

If you wish to convince your board members and C-level decision makers that loyalty programs, you need to know what customers want.

Hotel loyalty programs have continued to expand beyond a reward for frequent travelers and remain a relatively cost-efficient way to drive occupancy, although they can make it harder to target the ...

British Airways this month implemented a series of changes to its loyalty program as it shifted to a model that primarily uses spending, rather than distance flown, as the metric for travelers to ...

Luxury Escapes officially launched its exceptional loyalty and rewards programme Société yesterday, 14th April.