NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...
The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.
Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.
Macy's signed a new 10-year broadcasting rights deal with a popular network for its Thanksgiving Day parade special.
The agreement includes The Macy’s Thanksgiving Day Parade, Countdown to Macy’s Thanksgiving Day Parade and Macy’s 4 th of July Fireworks, as well as a new program that NBCUniversal says it ...
Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.
NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...
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