Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

"Amazing looking shoe, amazing design, amazing fit, and an amazing price. I love this shoe. I love this product," says one ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

Smith warned LeBron James that the NBA won't react kindly to the news of a rival league being created. The existence of a competing league is already an issue, but the situation becomes more complex ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his hometown Cleveland Cavaliers, James was choosing between Nike, Reebok and ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...