LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...
LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...
The latest collaboration between LeBron James and Hasbro brings an exciting fusion of basketball culture and the iconic Monopoly game. In commemoration of Monopoly Day on November 19, the three ...
LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...
James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...
Lebron James' new lifetime deal with Nike is believed to be the largest single-athlete deal in Nike's history. Produced by Jacqui Frank. Original reporting by Emmet Knowlton. Follow BI Video ...
James debuted another player-exclusive colorway with the Nike LeBron 22 "Ohio State." During last night's 119-102 win over the Atlanta Hawks, James provided 30 points and eight assists while ...