Founded by Karsanbhai Patel in 1969, Nirma rose to prominence in the detergent market by the 1990s. Its success was driven by affordable pricing and impactful marketing.

It would be difficult to find a family in India who has not used Nirma detergent. Karsanbhai Patel, an Indian billionaire businessman hailing from Gujarat, founded Nirma. Patel was born in Gujarat ...

Made without some phosphates, Nirma was also somewhat more environment-friendly, according to reports. With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its ...