Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?

Sanrio chose Cinnamoroll as the protagonist for the month of March since this adorable character celebrates his birthday on ...

Hello Kitty's Sanrio collaborates with Angel Heart for new anniversary watches inspired by iconic rivals My Melody and Kuromi ...

We are delighted to partner with Bluey. As the top-rated series for preschoolers and children, its 2025 theme of ‘Let’s Play Chef’ aligns perfectly with Handstand Kitchen’s mission. The excitement ...

In the new Hello Kitty Squishmallow collection, you can snag multiple sizes — some complete with special outfits — to add to your existing collection or share as gifts with fellow kawaii ...

Hello Kitty Squishmallows have arrived on Amazon. Hello Kitty fans and Squishmallows enthusiasts collide in the cutest ...

HONOLULU (KHON2) — Kawaii Kon 2025 is coming to Honolulu in March, and it’s packed with exciting events for anime fans, cosplayers and pop culture enthusiasts. Whether you’re a long-time fan ...