Beyonce appears to be taking precautions against any bad reputation for her family as her husband Jay-Z lands deep in scandal ...

Beyoncé is meticulously shaping her daughter Blue Ivy Carter's future in the entertainment world, safeguarding her brand ...

Beyoncé is said to be keen on shielding her daughter Blue Ivy's brand after her father Jay-Z's rape allegations scandal.

A PR expert explained how Beyonce's move to trademark her daughter Blue Ivy's name highlights a multi-generational legacy in ...

Ms. Tina Knowles has become a beloved personality, and throughout the years many people have turned into fans of her ...

American singer Beyoncé has finally won the court case to trademark her daughter Blue Ivy's name after a business venture ...

Blue Ivy Carter, the beloved daughter of Beyoncé and Jay-Z, is the one who “makes the final choice” when it comes to what she ...

Discussing his decision to cast her during the San Diego Safari Park on December 6, Barry said: "I don't know Blue Ivy's life ...

Blue wants to follow in her parents’ footsteps as the daughter of Beyoncé and Jay Z and she’s reportedly taking the job very seriously. “This performance was very important to her. She didn’t want to ...

Blue Ivy Carter has once again proved she is her mother's twin after a resurfaced clip of her dancing was shared by her ...

Beyoncé's youngest daughter Rumi is backing sister Blue Ivy and mom!The little munchkin stepped out to support her big sister ...

Jay-Z, real name Shawn Carter, is accused of sexually assaulting her at the MTV Video Music Awards after-party 24 years ago in a lawsuit filed by the unnamed woman’s lawyer, Tony Buzbee. The judge ...