Jaguar, the 90-year-old sports car brand operated under parent ... To make the change, the brand is scrapping its iconic jaguar logo. At a recent press briefing from its headquarters in England ...

People also complained about the new, stylized, logo. The “leaper” jaguar image has also been ... as an elegant British high-performance sports car in its marketing. “If they came back ...

Jaguar's ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...

The vehicle “previews what’s to come from Jaguar” as the company looks to revamp the British sports car brand for the EV era. During an interview with The Sunday Times in December ...

Jaguar has revealed the final version of its F-Type sports car. Called the ZP Edition and inspired by a pair of racing E-Types from the 1960s, 150 examples will not only mark the end of the F-Type ...

Jaguar's ambition to seduce younger ... Late last year, the company raised eyebrows by releasing unveiling a new logo with curved lettering, and an ad featuring a colourful, multicultural cast ...