The Adani Group logo visible on the facade of its Corporate House near Ahmedabad. (Reuters / Amit Dave) ...

When the first ball was bowled in 2008, few anticipated the Indian Premier League would evolve into a $17.2 billion behemoth ...

Gone are the days when the IPL was seen only as a massive brand awareness ecosystem. The league, now, is increasingly being ...

The excitement of the Indian Premier League (IPL) isn't just about the game; it's also about the entertainment that comes ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

Vishal Singh, Country Head India, Xapads Media, writes that contextual advertising lets brands be present in the moments that ...

Marketing & Sales at Maruti Suzuki India Limited, delves into the company’s key marketing priorities, and explores AI, IPL ...

IPL fever hit Delhi when DC faced MI recently. Fans turned Arun Jaitley Stadium into a cricket carnival with posters, drum ...

CSK's unlisted shares were valued at Rs 31 apiece. By 2024, those shares skyrocketed to Rs 190-195, providing a 529% profit for stakeholder LIC.

Defending champions Kolkata Knight Riders have not been able to display the same consistency as last year in the Indian ...

Ahead of Kolkata Knight Riders (KKR) taking on Punjab Kings (PBKS) in IPL 2025, seam-bowling all-rounder Ramandeep Singh ...

Ramandeep Singh praised Dwayne Bravo's mentorship at KKR, noting his champion mindset. He compared captains Rahane and Iyer's ...