Gone are the days when the IPL was seen only as a massive brand awareness ecosystem. The league, now, is increasingly being ...

When the first ball was bowled in 2008, few anticipated the Indian Premier League would evolve into a $17.2 billion behemoth ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

Vishal Singh, Country Head India, Xapads Media, writes that contextual advertising lets brands be present in the moments that ...

IPL fever hit Delhi when DC faced MI recently. Fans turned Arun Jaitley Stadium into a cricket carnival with posters, drum ...

had IPL’s male-female viewership at 57-43. Also, nowhere else in world sport - fair to extrapolate Acquired’s world to USA here - did a men’s match-day shirt feature a beauty product logo.

Marketing & Sales at Maruti Suzuki India Limited, delves into the company’s key marketing priorities, and explores AI, IPL ...

Defending champions Kolkata Knight Riders have not been able to display the same consistency as last year in the Indian ...

Beware of IPL ticket & streaming scams! Kaspersky warns of fraudsters exploiting IPL fever. Learn how to protect yourself ...

Ahead of Kolkata Knight Riders (KKR) taking on Punjab Kings (PBKS) in IPL 2025, seam-bowling all-rounder Ramandeep Singh ...

The image features actress Lily James posing on the red carpet at the Golden Globe Awards. She is wearing a red strapless gown and a sparkling necklace, paired with earrings, looking elegant and ...