Loftware, the global leader in modernizing Product Identification in the supply chain - enabling authenticity, compliance, ...

Global Supply Chain Product Identification Leader Offers Solution to Enhance ProductData Management and Improve Customer Engagement PORTSMOUTH, N.H., April 10, 2025 /PRNewswire/ -- Loftware ...

Barcodes have been simple, reliable, and basically unchanged since 1974, but they’re about to open up a whole new world for brands and consumers.

QR codes allow brands to create meaningful customer connections in new ways. They have the potential to transform passive ...

The new on-pack QR codes not only offer the same scanning functionality at the checkout but also allow customers to instantly ...

Just over a year later, on June 26, 1974, a packet of Wrigley’s chewing gum sold at a supermarket in Ohio became the first ...

Traditional UPC barcodes are not able to provide all the information that a modern-day consumer demands. Two-dimensional ...

The new system could lead to the gradual phasing out of the familiar black-and-white stripes of conventional barcodes ...

The new QR codes also allow customers to instantly access detailed product information using their smartphones ...

Authorities’ failure to identify counterfeit goods from e-commerce sites leads to consumers increasingly falling prey, warns ...

Tesco is piloting a change to its in-store checkout process, which will look at replacing traditional barcodes with QR codes.

A smartphone, or for that matter a supermarket checkout bot, is perfectly capable of recognising a milk carton and reading ...