Bookshop.org launched in early 2020 and quickly became a lifeline for local bookstores that found themselves suddenly in need of a way to sell books online. The Bookshop model is a simple one: when you use the website,

The bookseller is applying its sales model—where online purchases support indie bookstores—to digital books. It has also released a mobile app for shopping and reading ebooks.

Bookshop.org's CEO Andy Hunter explains what it took to get the ebook platform off the ground, and why they just need to convert 1% of Kindle users.

According to recent data from research firm IBISWorld, Amazon controls over 80 percent of all online (e)book sales. The retail giant also owns the highly popular

Bookshop.org launched in 2020 as a way to sell books online while still supporting local bookstores, which have become a rarity in the U.S. The company has seen success selling physical books online.

Bookshop just launched a new iPhone and iPad app that enables getting ebooks that support your local bookstore.

The platform has made a profit while supporting brick-and-mortar bookstores. Next up, taking on Amazon’s 76 percent of the e-book market.

The challenger brand to Amazon’s hegemony has big plans to build further, starting with a new e-book initiative. Andy Hunter decided something needed to be done about the endless rise of Amazon in 2018—the year that the e-commerce giant surpassed 50% of book sales in the U.