A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.

Earlier this month, Delta Air Lines announced plans to move forward with increasing the use of AI in their pricing. Now, the ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines sparked controversy last week when company president Glen Hauenstein announced that the company planned to ...

Connecticut Sen. Richard Blumenthal joined forces with two other senators to write a letter to Delta Air Lines expressing ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...