Steph Curry rejected Nike's advances after they made a huge mistake during their pitch to sign the NBA superstar.

Watch the unforgettable moment I gifted NBA superstar Steph Curry a pair of one-of-a-kind custom sneakers. His reaction says it all—this is a surprise you don’t want to miss.

After MiLaysia Fulwiley wore her customized Curry brand C2 Low PE sneakers in South Carolina's Final Four win Friday, Steph ...

Nothing against the actual shoes — Fulwiley was the first college athlete to sign with the sneaker brand of Golden State superstar Steph Curry — but she likes to wear a different pair for ...

The T-shirt kickstarted a Curry-filled 24 hours for Fulwiley. On Friday, as the No. 1 seed Gamecocks (31-3) defeated No. 16 Tennessee Tech 108-48 in the NCAA tournament opener, her new custom shoes ...

In a heartwarming gesture, Miami Heat guard Davion Mitchell recently received a special player-exclusive colorway of the Curry Fox 1, designed to honor his mother, Lakisha. This unique shoe, named the ...

So power of the shoes for the Gamecocks? This isn't the first time that Curry has rocked one of Fulwiley's gear, as the Gamecocks' sophomore guard is signed to Curry's brand. On the same day that ...

COLUMBIA — South Carolina women's basketball star sophomore MiLaysia Fulwiley stayed up late Thursday night. She's glad she did. NBA star Stephen Curry entered the Chase Center for the Golden ...