The Kansas City Chiefs quarterback is the brand’s prize asset, but it needs him to transcend football if he’s to become a ...

Kobe Bryant’s impact has been felt long past his untimely death, and in much more than just the NBA. His sneakers with Nike ...

As fashion culture seeps into the NFL, players are more mindful of how they look on gameday. That's especially true for the ...

Nobody at Creighton has shied away from it. The Bluejays lost two NBA players and coach Greg McDermott went to the transfer ...

Curt Cignetti doesn't hold back when it comes to his personal success and belief in his program. Michael Cohen details how Indiana's first-year coach has turned IU into a winner and one of the best ...

The Bayern Munich and England striker is the first superstar on a new platform called Cleats Club, which aims to make the ...

The Adidas X Jude Bellingham debut collaboration is all set to make its release this season, to pay tribute to the youth icon's successful year in the game of football.

Kentucky football’s bend-but-don’t break defensive philosophy is being justified in an unexpected way this season. By the ...

Asked how the sellout home crowd can affect Indiana vs. Nebraska, coach Curt Cignetti said the Hoosiers need to provide a ...

I went to the Vitra Design Museum in Germany to find out how Nike’s design legacy and innovation have been shaping the sports ...

It's rare to hear a college football head coach talk down about his own program, especially when speaking directly to the media. Pointing out flaws on the field is one thing, but belittling a ...